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Hello I’m EFF

My name is Efrat, EFF is my nickname that became my brand name
I’m an Israeli designer, creating in Tel Aviv and loving it.
I started creating jewelry as a hobby just before I studied fashion design.
This hobby became my main job as soon as I graduated.
Each new season I choose an inspiration that interests me
and interpret it into the jewelry I design.
I always try to renovate, for myself and for my customers, to keep them satisfied.
I sketch, test and play around with materials that interest me until a collection is built.
All pieces are handmade by myself in my studio and with external manufacturers
My goal is to make my customer feel better about herself
and the outfit she chose to wear by adding the final touch,
making it a bit more fashionable and interesting.
Makes me happy that women wear what I create 🙂
I believe that apart from designing jewelry pieces that make my customers happy,
great customer service is what makes them come back.

Thanks for stopping by!


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